internal differentiation analysis
- internal differentiation analysis
Gen Mgt
an examination of processes in the value chain to determine which of them create differentiation of the product or service in the customer’s eyes, and thus enhance its value. Internal differentiation analysis enables an organization to focus on improving the identified processes to maximize competitive advantage. Steps involve identification of value-creating activities, evaluation of strategies that can enhance value for customers, and assessment of which differentiation strategies are the most sustainable.
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